Analisis Penggunaan Metode Pembayaran Shopeepay dan Fitur Gratis Ongkir terhadap Perilaku Konsumtif Mahasiswa STABN Sriwijaya Tangerang

Abstract

The purpose of this study was to analyze the impact of the use of shopeepay and free shipping on Consumptive Behavior of STABN Sriwijaya Students. The subjects in this study were the leaders of STABN Sriwijaya and students who used the shopee application at STABN Sriwijaya. While the object of this study is the role of the use of the Shopeepay payment method and the Free Shipping Feature on the Consumptive Behavior of STABN Sriwijaya Tangerang Students. Then the data collection technique uses observation, interview, and documentation techniques using data analysis techniques according to Miles, Huberman, and Saldana (2014) and through the data condensation stage (data condensation: drawing/verifying). The results of the study indicate that the Role of Using the Shopeepay Payment Method and Free Shipping can Features causes consumptive behavior among STABN Sriwijaya Students. The solution taken by the campus is that the campus has tried and always reminded students not to behave consumptively, there are also universal Buddhist values, one of which is about the mind, the campus always reminds students not to get carried away by the euphoria of the surrounding environment in order to avoid consumptive behavior.