Cyberbullying di Era Media Digital dan Dampaknya terhadap Korban

Abstract

This study discusses the impact of digital media development on the emergence of cyberbullying behavior on social media. Cyberbullying is a form of bullying carried out through digital technology such as social media, messaging applications, gaming platforms, and the internet. This research aims to identify the impact of cyberbullying on individuals’ lives, especially teenagers as active social media users, and to increase public awareness about the importance of using digital media wisely and responsibly. The research method used is a qualitative method with a case study approach through the analysis of online news, journals, and literature related to cyberbullying. The results show that cyberbullying has negative effects on the victims’ mental, emotional, social, and academic conditions, such as loss of self-confidence, anxiety, depression, and decreased academic performance. One of the analyzed cases is the cyberbullying case involving a vocational internship student committed by social media influencer Luluk Nuril. This study emphasizes the importance of the role of parents, schools, society, and law enforcement in preventing cyberbullying and creating a safe and healthy digital environment.

Keywords : cyberbullying, digital media, social media, psychological impact

Abstrak

Penelitian ini membahas dampak perkembangan media digital terhadap munculnya perilaku cyberbullying di media sosial. Cyberbullying merupakan tindakan perundungan yang dilakukan melalui teknologi digital seperti media sosial, aplikasi pesan, platform game, dan internet. Penelitian ini bertujuan untuk mengetahui dampak cyberbullying terhadap kehidupan individu, khususnya remaja sebagai pengguna aktif media sosial, serta meningkatkan kesadaran masyarakat mengenai pentingnya penggunaan media digital secara bijak dan bertanggung jawab. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan studi kasus melalui analisis berita online, jurnal, dan literatur yang berkaitan dengan cyberbullying. Hasil penelitian menunjukkan bahwa cyberbullying memberikan dampak negatif terhadap kondisi mental, emosional, sosial, dan akademik korban, seperti kehilangan rasa percaya diri, kecemasan, depresi, hingga penurunan prestasi belajar. Salah satu kasus yang dianalisis adalah kasus cyberbullying terhadap siswa PKL yang dilakukan oleh selebgram Luluk Nuril. Penelitian ini menegaskan pentingnya peran orang tua, sekolah, masyarakat, dan penegakan hukum dalam mencegah cyberbullying serta menciptakan lingkungan digital yang aman dan sehat.

Kata Kunci : cyberbullying, media digital, media sosial, dampak psikologis